5 Things That All Great Marketers Do (even on a budget)  | Great marketers consistently: 1. Target for relevance
(rather than marketing to "everyone") 2. Convey value concisely 3. Attach promotional offers and incentives that drive action 4. Commit to Repeat. Evolve and Repeat.
(touch targets regularly) 5. Establish TRUST and RELATIONSHIP with customers
(may be via a channel of value-added providers) |
| |
At Extra Mile Marketing, my role is a consultant is to work with companies who want OTHER COMPANIES (their channel) to do the marketing for them. Not because they're lazy, but because they know that those closest to the customer are the ones who are best suited to convey the message. My company has conducted over 1,000 consultations with clients who have done just that and we have compressed those learnings into a few key practices that we share with our clients.
Great Channel Marketing: Strategically, the SINGLE BEST investment to grow your business.
Great channel marketing is acting as the steward of the value-added stops between your product produced and consumed.
Distributors, Resellers, Brokers, Value-added Providers, Packagers, Branch Offices, Franchises... Make them successful and you reap the benefits.
Tell me your story.
Email or call me with your channel story (good or bad)
Each quarter, I'll buy dinner for the winning entry.
Kris@emminc.com
425.746.1572 x106